ART DIRECTOR,
GRAPHIC & WEB DESIGNER
BASED IN LONDON
Aegle's is a brand new supplement created to naturally heal women's acne. This revolutionary supplement has been developed by one of the world's leading acne experts, who has helped thousands of women heal their skin.
The founder contacted me and the web developers at Inedit Digital to design and develop her website.
Aegle's logo, colour scheme and typeface were developed by the design agency Fagerström. With these codes in place, I then came up with a unique layout and used the graphic elements as buttons and custom bullets. The journey focuses on the hero product, its history, creation and benefits, making it very easy for customers to understand what the product is, why it is the supplement they need and how they can get it.
The founder contacted me and the web developers at Inedit Digital to design and develop her website.
Aegle's logo, colour scheme and typeface were developed by the design agency Fagerström. With these codes in place, I then came up with a unique layout and used the graphic elements as buttons and custom bullets. The journey focuses on the hero product, its history, creation and benefits, making it very easy for customers to understand what the product is, why it is the supplement they need and how they can get it.
La Cave du Port Franc is an established retailer of wines, champagne and spirits in St Barts. Since 1987, the family business has strived to select high quality bottles, respecting biodiversity, winemakers and customers.
They commissioned me to modernise their current visual identity, while keeping the visual cues familiar to their customers intact. I’ve modernised their look and feel, colour palette and brand identity, and created a unique e-commerce platform.
With the web development team at Inedit Digital we are also currently working on a bespoke management tool for their business. La Cave du Port France needed a platform to simplify their processes, customer communications, event bookings and much more. By understanding exactly how the business works, we designed and developed a unique and customised platform, independent of the website, which will act as their main management tool.
They commissioned me to modernise their current visual identity, while keeping the visual cues familiar to their customers intact. I’ve modernised their look and feel, colour palette and brand identity, and created a unique e-commerce platform.
With the web development team at Inedit Digital we are also currently working on a bespoke management tool for their business. La Cave du Port France needed a platform to simplify their processes, customer communications, event bookings and much more. By understanding exactly how the business works, we designed and developed a unique and customised platform, independent of the website, which will act as their main management tool.
YUZEFI
BRAND IDENTITY
Yuzefi designs bold, non-conformist silhouettes with details that demand a closer look. With a keen sense of invention and originality, Yuzefi's bags are the result of an experimental and provocative approach to design,'a surrealist collage of the ordinary'.
In 2020, The Barn was commissioned to help Yuzefi create a new brand identity that captures these values, with a brief to discover something new in the familiar, with a logo design that connects the values of play and elegance with contemporary classicism.
As The Barn's art director and lead designer, I designed the new logo and brand identity under the close and helpful guidance of our client Naza Yousefi. We were mainly inspired by the surrealists Man Ray and André Breton, who sought to 'reveal the uncanny coursing beneath familiar appearances in daily life'.
The result is a new logo design that’s poised and balanced whilst offering subtle surprise and delight.
In 2020, The Barn was commissioned to help Yuzefi create a new brand identity that captures these values, with a brief to discover something new in the familiar, with a logo design that connects the values of play and elegance with contemporary classicism.
As The Barn's art director and lead designer, I designed the new logo and brand identity under the close and helpful guidance of our client Naza Yousefi. We were mainly inspired by the surrealists Man Ray and André Breton, who sought to 'reveal the uncanny coursing beneath familiar appearances in daily life'.
The result is a new logo design that’s poised and balanced whilst offering subtle surprise and delight.
Looking for a bold and colourful new pair of sunglasses? Look no further! Larma is the hottest sunglasses brand around. After the success of their much sought-after bachelor final fashion collection, the duo Ania & Julia decided to launch their own brand of fashion accessories.
I’ve developed their brand identity with the help of talented designer Peter Roeleveld who designed the main logo and the wave shapes. Larma also needed two websites: one that would serve as a showcase for their new (soon to be) saleable collection, with a link to their crowdfunding page, and an e-commerce platform that would replace the showcase site as soon as the production was ready. I designed both sites at the same time, according to their production schedule, so that everything was ready for launch.
︎︎︎ Web development: Inedit digital
︎︎︎ Logo design: Peter Roeleveld
︎︎︎ Photography by: Olivia Schenker
I’ve developed their brand identity with the help of talented designer Peter Roeleveld who designed the main logo and the wave shapes. Larma also needed two websites: one that would serve as a showcase for their new (soon to be) saleable collection, with a link to their crowdfunding page, and an e-commerce platform that would replace the showcase site as soon as the production was ready. I designed both sites at the same time, according to their production schedule, so that everything was ready for launch.
︎︎︎ Web development: Inedit digital
︎︎︎ Logo design: Peter Roeleveld
︎︎︎ Photography by: Olivia Schenker
Inedit digital is a website and application development agency for which I am the creative director. The developers work alongside me on all the web projects in order to deliver exceptional digital solutions to international clients at a very competitive price. Our services are varied and we can help with any project: We can offer design and development services independently or provide a complete package from strategy, branding and design to development.
Composed of several departments, Inedit digital is an autonomous agency that acts as an extension of our client’s own business.
︎︎︎ Visit our website – ineditdigital.com
Composed of several departments, Inedit digital is an autonomous agency that acts as an extension of our client’s own business.
︎︎︎ Visit our website – ineditdigital.com
RUS is the brainchild of two sisters proposing long-lasting high quality pieces for the nonconformist muses of now and that believe in selecting rather than accumulating. They approached The Barn looking for a creative and strategic partner who could help them launch their brand and create a fully customised web experience reflecting the brand's guiding principles and strong visual identity.
On this particular project, I was head of design and designed the whole e-commerce website.
︎︎︎ Brand identity: Horror Vacui Studio
On this particular project, I was head of design and designed the whole e-commerce website.
︎︎︎ Brand identity: Horror Vacui Studio
MAKE BEAUTY
PHOTOGRAPHY AND VIDEO DIRECTION, GRAPHIC DESIGN, WEBDESIGN
From one of the world’s largest beauty manufacturers, MAKE was developed with individual self-expression at its core. MAKE approached The Barn with a brief to build a brand strategy that captured their authentic and personal message.
On this particular project, I art directed the campaign shoot (photo and video) alongside the creative director of The Barn.
I then designed their new e-commerce website along with content planning and video editing. The side menu was imagined based on the shape of the MAKE packaging - long an vertical - and gives the website a unique margin and a unique layout.
︎︎︎ Brand strategy & Creative direction: The Barn
On this particular project, I art directed the campaign shoot (photo and video) alongside the creative director of The Barn.
I then designed their new e-commerce website along with content planning and video editing. The side menu was imagined based on the shape of the MAKE packaging - long an vertical - and gives the website a unique margin and a unique layout.
︎︎︎ Brand strategy & Creative direction: The Barn
DELLO
CREATIVE DIRECTION, BRAND IDENTITY, WEB & APP DESIGN, DIGITAL MARKETING
WEBSITE ONLINE – DELLOFOOD.COM
Dello is a startup that launched in France in 2021. I helped the founder of the food app define its vision, develop its tone and art direction and develop the entire visual identity starting with branding and the process of finding the perfect name. I also provided creative help on the marketing aspects, working alongside MG Empower on an influencer campaign. I designed the two apps which were then developed by Inedit Digital – one for the cooks and one for the customers – always adding new features, improving the app's UX and UI and making sure it worked seamlessly on iOS and Android.
The app and its concept have been appreciated by thousands of people across France.
I collaborated with two freelancers who helped me develop the identity and tone of voice: Joshua Fanning, freelance designer and Natalie Hart, senior copywriter.
The app and its concept have been appreciated by thousands of people across France.
I collaborated with two freelancers who helped me develop the identity and tone of voice: Joshua Fanning, freelance designer and Natalie Hart, senior copywriter.
There are no better cycling gloves than Loffi gloves.
The founders had the simple but clever idea that a smile would make road trips happier for everyone. That's how the glove was born: with the hope that a friendly human interaction such as a simple wave could help prevent negative interactions, spread goodwill and encourage more people to cycle and create a friendlier environment on the roads.
When loffi asked me and the Inedit Digital team to design and develop their website, they had two different sites: one to buy the glove, another to find out more about it. As a start-up, they needed someone to help them develop a professional e-commerce platform so that customers would trust the product and generate more traffic. The result was immediate. When we launched the website, sales increased immediately - much to the delight and dismay of the founder who was overwhelmed with orders ☺
Positivity had to emanate from the website, loffi had to be a trustworthy brand while communicating joy, fun and a sense of community.
I designed the site bringing smiles to life wherever we could and using a bright blue colour that we easily associate with open spaces, freedom and imagination.
The founders had the simple but clever idea that a smile would make road trips happier for everyone. That's how the glove was born: with the hope that a friendly human interaction such as a simple wave could help prevent negative interactions, spread goodwill and encourage more people to cycle and create a friendlier environment on the roads.
When loffi asked me and the Inedit Digital team to design and develop their website, they had two different sites: one to buy the glove, another to find out more about it. As a start-up, they needed someone to help them develop a professional e-commerce platform so that customers would trust the product and generate more traffic. The result was immediate. When we launched the website, sales increased immediately - much to the delight and dismay of the founder who was overwhelmed with orders ☺
Positivity had to emanate from the website, loffi had to be a trustworthy brand while communicating joy, fun and a sense of community.
I designed the site bringing smiles to life wherever we could and using a bright blue colour that we easily associate with open spaces, freedom and imagination.
Medallion is a Swiss solution provider firm. They advise leading individuals and companies on how to navigate the issues they face. The company's aim is to help clients play their role more successfully and it does this by engaging with them on the issues that matter most, offering solutions covering the full range of their personal, business and wealth needs.
Based on the company's values and name, I developed a brand strategy around the idea that the medallion is above all a guide and a protector: 'Medallion. Protection, guidance and trust'.
The shape of the symbol was inspired by the combination of the three different sectors that constitute the company – each sector has its own symbol and together they form the main logo.
Based on the company's values and name, I developed a brand strategy around the idea that the medallion is above all a guide and a protector: 'Medallion. Protection, guidance and trust'.
The shape of the symbol was inspired by the combination of the three different sectors that constitute the company – each sector has its own symbol and together they form the main logo.
Zedonk, the industry-leading fashion resource planning and operations software, approached The Barn back in 2020 to redesign their website.
We worked closely with the Zedonk team to integrate the learnings from their previous site and their own software. We used this data to develop a completely new site structure based on customer and user personas.
The website has been designed with multiple customer testimonials to harness the power of peer approval.
Together with The Barn's design team, we gave the new Zedonk's website a refreshed look and feel in line with their highly aesthetic target market.
︎︎︎ Brand strategy & Creative direction: The Barn
We worked closely with the Zedonk team to integrate the learnings from their previous site and their own software. We used this data to develop a completely new site structure based on customer and user personas.
The website has been designed with multiple customer testimonials to harness the power of peer approval.
Together with The Barn's design team, we gave the new Zedonk's website a refreshed look and feel in line with their highly aesthetic target market.
︎︎︎ Brand strategy & Creative direction: The Barn